MEDIA STRATEGIES AND CONSUMER SATISFACTION TOWARDS GROCERY BRANDED PRODUCTS IN TELANAGNA

Authors

  • M.Shankaraiah Research Scholar, Department of business management, Osmania University
  • Prof.V.Shekhar Department of business management, Osmania University

Keywords:

Brand, Grocery products, consumer, purchasing preference, demographic

Abstract

The aim the present study is to examine the media strategies and consumer satisfaction towards grocery branded products in Telanagna. Data were collected from 500 respondents using convenience sampling with the help of structured questionnaire delivered to them. The data was evaluated using the IBM SPSS software, including ANOVAs test. The results revealed that there is no significant relationship between effectiveness of media on demographic profile of respondents towards purchasing branded grocery products; except gender (H01). There is no association between demographic variables on consumer Satisfaction of brands grocery products (H02). This research study will be beneficialto retailers in the development of novel tactics to retain both new and current consumers, according to the findings.

Downloads

Published

-

How to Cite

M.Shankaraiah, & Prof.V.Shekhar. (2022). MEDIA STRATEGIES AND CONSUMER SATISFACTION TOWARDS GROCERY BRANDED PRODUCTS IN TELANAGNA. EPRA International Journal of Multidisciplinary Research (IJMR), 8(1), 39–45. Retrieved from http://www.eprajournals.net/index.php/IJMR/article/view/12

Issue

Vol. 8 No. 1 (2022): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles