MEDIA STRATEGIES AND CONSUMER SATISFACTION TOWARDS GROCERY BRANDED PRODUCTS IN TELANAGNA
Keywords:Brand, Grocery products, consumer, purchasing preference, demographic
The aim the present study is to examine the media strategies and consumer satisfaction towards grocery branded products in Telanagna. Data were collected from 500 respondents using convenience sampling with the help of structured questionnaire delivered to them. The data was evaluated using the IBM SPSS software, including ANOVAs test. The results revealed that there is no significant relationship between effectiveness of media on demographic profile of respondents towards purchasing branded grocery products; except gender (H01). There is no association between demographic variables on consumer Satisfaction of brands grocery products (H02). This research study will be beneficialto retailers in the development of novel tactics to retain both new and current consumers, according to the findings.