IMPACT OF DIGITAL MARKETING IN AGRICULTURAL SECTOR

Abstract

Digital Marketing is helpful to farmers to reach out the multiple buyers and get higher prices for their products.  It empowers agricultural startups. With the increasing amount of literacy in rural areas and development in agribusiness infrastructures, young farmers are ready to adopt Digital marketing platforms. COVID-19, changes the mindset of farmers to adopt digital marketing. The present study aims at knowing farmers views, awareness and impact of digital marketing in agricultural sector. For this purpose, primary data was collected from 120 respondents. Data was tabulated and analyzed with the help of statistical tools to achieve the objectives of the study.