A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO PALANI TALUK

Authors

  • A.Manikandan Research Scholar PG and Research, PG and Research Department of Commerce, Vidyasagar College of Arts and Science, Udumalpet.
  • V.Karthik Associate Professor,Department of Commerce, Vidyasagar College of Arts and Science, Udumalpet.

Keywords:

Customer Satisfaction, Brand (Royal Enfield )

Abstract

In the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. The satisfaction plays an essential role for the success of any business. Branding is around for centuries as a means to identify and differentiate the goods and services of one producer from those of another.  It is considered to be the valuable assets of a business. The brands such as, Royal Enfield  are the popular brands in the Two wheeler automobile industry.  In this back drop the study has been undertaken to study the satisfaction level of the customers towards Royal Enfield  two wheelers in Palani Taluk

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How to Cite

A.Manikandan, & V.Karthik. (2022). A STUDY ON CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO PALANI TALUK. EPRA International Journal of Multidisciplinary Research (IJMR), 8(3), 37–44. Retrieved from http://www.eprajournals.net/index.php/IJMR/article/view/138

Issue

Vol. 8 No. 3 (2022): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles