DELIVERING EXCELLENCE: ENHANCING SERVICE QUALITY FOR CUSTOMER SATISFACTION IN EVENT MANAGEMENT BUSINESS IN TAMILNADU

Abstract

The study aims to identify the factors influencing service quality evaluation in the event management business. It is identified from the customer’s point of view. How do customers decide the service quality of event management business, and what do they expect from service providers to the events? Each factor influences the service quality and is defined to match the service environment. Respondents were asked to rate these factors. After analysis, it has been concluded that each attribute strongly influences the service quality and customers’ preference for service planners for future services in their families. The study also suggested tips to formulate strategies for service planner business organisations in the area of study. This study can be used to understand customer satisfaction and the service planner business. Since event management is a budding industry with much scope for research and business, one can use the study for research and business purposes based on their need.