A STUDY ON CONSUMER SATISFACTION TOWARDS MAHINDRA BOLERO WITH SPECIAL REFERENCE TO NAMAKKAL CITY

Authors

  • P.Kowsalya Student of II M.Com. Department of Commerce with Commerce, G andhi college of Arts and Science college for women, Namakkal.
  • S.V.Varshan Raj Student of III B.Com. (PA), Department of Commerce with Professional Accounting, Dr. N.G.P Arts and Science college, Coimbatore.

Keywords:

Telecommunication services, brand, consumer switching behaviour, price, offer.

Abstract

The study investigated the determinants of brand switching behaviour in telecommunication industry in Coimbatore city. It examining the relationship between brand switching with many variables such as price, offer, customer service, value added service, network coverage, call quality, data quality. The study is based on the descriptive research design. The study has used both primary data and secondary data for analysis. Primary data collected through questionnaire and secondary data collected through various journals, articles and from Internet. A sample of 120 participants was chosen at random to participate in the study, and they completed a survey form to collect data on their switching and non-switching intentions.

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How to Cite

P.Kowsalya, & S.V.Varshan Raj. (2023). A STUDY ON CONSUMER SATISFACTION TOWARDS MAHINDRA BOLERO WITH SPECIAL REFERENCE TO NAMAKKAL CITY. EPRA International Journal of Multidisciplinary Research (IJMR), 9(5), 93–96. Retrieved from http://www.eprajournals.net/index.php/IJMR/article/view/1987

Issue

Vol. 9 No. 5 (2023): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles