IMPACT OF CUSTOMER SERVICE AND SERVICE QUALITY ON SALES OF TVS BIKES IN DIVINE MOTORS, BENGALURU, KARNATAKA, INDIA

Abstract

Service quality and customer satisfaction have been universally acknowledged as primary determinants of intention to buy. The concepts are essential for businesses to have a sustainable competitive edge and retain consumers. The industry is among the world's fastest-growing. India's vehicle exports are likely to expand in the future. Growing middle class and young people like two-wheelers. As the sector grows, new issues arise, therefore it's important to understand and improve the whole process. As customers' tastes change, it's crucial to understand their needs. . This paper on “Impact of customer service and service quality on sale of TVS bike in Divine Motors in Bengaluru, Karnataka ,India” identifies elements affecting customer service satisfaction. The research examines consumer difficulties at Divine motors showroom to acquire a competitive advantage. A structured questionnaire and simple random sample are used to obtain data. The research covers Bengaluru city. Primary data (Questionnaire) and secondary data are used for the analysis (publications, and journals). It is very important for every business because a satisfied customer is a repeat purchaser and moreover, he/she act as an endorser to the product/service or brand. That is reason behind every company to satisfy their customer and providing all the service to customers based upon the requirements and it includes pre and post sales.