A STUDY ON LEVEL OF ACCEPTANCE TO COPE UP THE CHALLENGES OF CORPORATE RETAILING IN SALEM CITY

Abstract

 Growth of Retail Companies in India exhibits the boom in the retail industry in India over the years. The increases in the purchasing power of the Indian middle classes and the influx of the foreign investments have been encouraging in the Growth of Retail Companies in India. The retail companies are found to be rising in India at a remarkable speed with the years and these have brought a revolutionary change in the shopping attitude of the Indian consumers.Objectives of the study, To analyse level of acceptance to cope up the challenges of corporate retailing in Salem City.  Methodology of this study, The respondents belonging to Salem town region, Salem. The study examines primary as well as secondary data. The researcher collected data by using a convenience sampling method. The researcher conducted the survey for 6 months i.e., from January 2022 to June 2022. Suggested this study, A number of them were convinced that mega-retailers were receiving tax incentives and various types of tax breaks for which local small owners were not being compensated; they were also questioning the local support provided by mega-retailers in terms of charities, sponsorships, give-always and other demonstrations of good corporate citizenship.   Conclude this study, Most of the organized retailing in India have started recently and is concentrating mainly in metropolitan cities. The growth in the Indian organized retail market is mainly due to the change in the consumer’s behaviour.