IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOUR AN EMPIRICAL STUDY IN THE RETAIL SECTOR IN MANGALORE CITY

Abstract

Artificial intelligence is creating drastic change in business and is emerging as a potential tool to reach customers. This paper makes an attempt to understand the concept of AI and also makes an attempt to identify the role of demographic variables like age, gender, income and educational qualification on consumer behaviour. The study results show that age do not influence consumer behaviour. But other variables like gender, qualification and income influences consumer behaviour.