Kavyashree. K. “IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOUR AN EMPIRICAL STUDY IN THE RETAIL SECTOR IN MANGALORE CITY”. EPRA International Journal of Research and Development (IJRD), vol. 8, no. 2, Mar. 2023, pp. 210-3, http://www.eprajournals.net/index.php/IJRD/article/view/1598.